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Annual Report 2023:
Positive Coaching Alliance
Year in Review



PCA’s vision is to build a world where every child benefits from a positive youth sports experience with a coach who inspires them to become the best version of themselves in the game and in life.


We train coaches and partner with youth sports organizations, parents, sports leaders, and communities to make youth sports more positive, equitable, and accessible to all kids regardless of social or economic circumstances.


The research is clear that youth sports participation contributes to an array of positive outcomes for youth. With a dramatic increase in young people suffering from mental, emotional, and physical health issues as well as pandemic-related learning loss, social isolation, depression, and even suicide, kids need positive and supportive environments with caring, consistent adults now more than ever.












Letter from PCA Executive Team


When we first met several years ago as the leaders of Coaching Corps and PCA, we could not have imagined we would be given the opportunity to bring our two organizations together to create a more powerful Alliance. Looking back over our first year as a merged organization, we also had no idea how both challenging and rewarding this would be.  


What has made this first year a success has been the fact that both organizations came into the merger with a culture of collaboration and partnership guiding how they did their work. This shared value has only grown stronger through the merger, and has continued to enhance how we work with our partners in all communities across the country.


The word “Alliance” is in our name because we could not make youth sports positive, equitable, and accessible for young people without partnering with every stakeholder across the youth and high school sports landscape. Whether you run sports programs at schools and youth sports organizations, coach, parent, serve as community leaders in under-resourced neighborhoods, fund programs that make life better for the next generation, or run professional sports teams or national governing bodies that are investing in today’s youth, we are inspired to work alongside you.


You have been the driving force behind our growth, enabling us to offer innovative solutions that help you deliver on the promise of youth sports.


Together we are making sure that all kids have access to the life-changing experiences of sports—the sense of pride and confidence in belonging, the courage to stretch and grow, the resilience to navigate life’s challenges, and the ambition to pursue their dreams.


Thank you for your unwavering support during this exciting time of transition.


There’s so much more we can do together. We can’t wait. Neither can our kids.



Janet Carter     Jason Sacks

Janet Carter            Jason Sacks

CEO                           President

Robert Marcus.      Courtney Pollack

Robert Marcus          Courtney Pollack

Chief Community      Chief Education &

Impact Officer           Product Officer


National Women's Soccer League

This past January, the National Women’s Soccer League collaborated with Positive Coaching Alliance to host a first-of-its-kind culture summit where head coaches, assistant coaches and general managers from each of the league’s 12 clubs participated in an in-person, interactive seminar facilitated by PCA.


“This seminar is the latest step in our mission to create a league in which we can all be proud,” said NWSL Commissioner Jessica Berman. “Coaches and general managers play key roles in fostering an environment where players feel safe and supported on and off the pitch. With the guidance of the incredible staff at Positive Coaching Alliance, this summit provides our teams’ technical staffs with the tools and skills needed to create a culture that sets them and NWSL players up for success. PCA’s decades of experience really positions them, and I think distinguishes them in the marketplace to be able to help at all levels of the game.”




US Soccer Federation

PCA is proud to partner with the U.S. Soccer Federation to co-develop a 30-minute Positive Soccer Environments online module that will be part of the Federation’s newly created Safe Soccer Clearance Program. The program is a key safeguarding initiative stemming from the Sally Q. Yates’s independent investigation and supported by U.S. Soccer’s Yates Implementation Board Committee and Participant Safety Taskforce.


The Positive Soccer Environments module will provide coaches, referees, team administrators, parents, and other leaders across the soccer landscape with standardized education on identifying a positive soccer environment, the benefits of creating a positive setting, and tangible tools to nurture a healthy team environment.

Miami Dade County Public Schools

Recognizing the importance of prioritizing mental and emotional wellness amongst their student-athletes, Miami-Dade County Public Schools (M-DCPS) in partnership with the Miami Marlins, solicited the support of Positive Coaching Alliance (PCA) to generate a first-of-its-kind program in South Florida that provided life skills for student-athletes, as well as their parents, coaches and school administration, augmenting the strong and important work in mental health being done by the M-DCPS Mental Health Services Department.


The scope of the program, dubbed Great Minds Great Athletes, is to provide a comprehensive plan to support positive youth development for M-DCPS student-athletes. Utilizing PCA’s live and online workshops, which are led by PCA Certified Trainers, workshop participants explore why and how to pursue both winning and the more important goal of teaching life lessons through sports.


Since the program’s inception in 2020-2021, Great Minds-Great Athletes has reached over 14,000 student-athletes through almost 300 live and online PCA workshops across forty-five M-DCPS schools, where district minority enrollment is 90% and 55.2% of students are economically disadvantaged.


As the program continues into its fourth year, a steady focus on character development and an added emphasis on coaching and competing with empathy, will only help to increase the solid impact the program has had thus far on the student-athletes of the Miami-Dade County Public School system.



Thanks to support from Curry Brand, in 2023 we were able to have the following impact:















Positive Coaching Alliance's Sports Equity Coalitions are at the forefront of driving equitable access to youth sports in low-income communities. By collaborating closely with district leaders, sports providers and local stakeholders, our coalitions systematically break down participation barriers using tailored strategies. Our approach, firmly rooted in community input, generates equitable opportunities that amplify youth engagement, bolster BIPOC coach representation, and foster the active involvement of girls and women of color in both playing and coaching roles.


This year, our drive to bridge the sports equity gap made significant strides. Recognizing the pronounced lack of affordable youth sports opportunities for elementary-aged children in Oakland's low-income areas, PCA’s Sports Equity Coalition conceptualized a city-wide elementary school sports program that would be freely accessible. With significant investment and leadership from Oakland Unified School District, this initiative materialized, exemplifying our Coalition's collaborative impact strategy. Bolstered by district support, a comprehensive evaluation of the program was also conducted, revealing enlightening outcomes.


Nearly 4,000 new youth sports opportunities were created. Impressively, 72% of the participants were low-income youth of color. Beyond just participating, they deepened connections with their schools and communities—81% reported enhanced community ties. And lastly, 80% of the youth formed strong, nurturing bonds with their coaches and became more physically active as a result of the program. We are extremely grateful for the efforts of our Coalition Members and the Oakland Unified School District for their financial investment and management of this transformative program.


Our commitment to impacting more communities saw the launch of two new coalitions in San Francisco and San Diego, CA. These strides forward were made possible through pivotal partnerships, featuring key contributors like the San Francisco Giants, San Diego Wave FC, San Francisco Unified School District, and San Diego Unified School District.



Positive Coaching Alliance's Women and Girls Initiative is a dedicated force in dismantling gender inequity in youth sports. Our initiative aims to amplify the engagement of girls of color in youth sports, cultivate women coaches of color, and advocate for gender equity across the youth sports landscape.


Our "Game Plan for Girls in Sports" guide acts as a roadmap to coaches, youth sports leaders, families, and allies, park and recreation agencies, and third-party sports communities who want to level the playing field to ensure girls benefit from lifelong health, positive sports experiences, and continuous athletic engagement.

Thank You To Our National Board of Directors

With Board Chair Mitch Cohen at the helm, the PCA Board of Directors lead Positive Coaching Alliance in its path to deliver on the promise of what youth sports can be for every young person when it is positive, equitable and accessible.


Eric Becker, Co-Founder & Co-Chairman, Cresset Asset Management

Steve Bell, Former Senior Executive, Northern Trust

Bob Bowlsby, Career Athletics Administrator

Amy Brooks, President, Team Marketing & Business Operations and Chief Innovation Officer, NBA

Cathy Cha, President & CEO, Evelyn and Walter Haas, Jr. Fund

Mitchell Cohen, PCA Board Chair, Managing Director, Trilogy Search Partners, LLC

Antonio Davis, Former NBA All-Star, ESPN

Bradley A. Geier, Founder & Co-owner, Merlone Geier Partners

Brian Grey, Executive Chairman, Remind, Inc.

Leslie Campbell Gray, Chief People & Equity Officer, Jed Foundation

Ted Griggs, Managing Director, Gravity Media USA

Charlotte Haas Prime, Board Member

Wally Haas, Founder of Coaching Corps

Jamie Halper, Chairman, Owl Rock Opportunistic Fund

Justin Hoeveler, CEO, Youth Enrichment Brands

John Levin, Chairman, Folger Levin LLP

Glen Matsumoto, Partner & Head of Infrastructure, Actis

Wendy McAdam, Independent Consultant

Andrea Quinones-Rivera, Emergency Medicine Resident Physician, LA County-USC

Doug Raetz, Co-President, TRUE Cresset Sports + Entertainment

Mindy Rogers, Community Volunteer

Joan Ryan, Journalist, Author

David Shapiro, President, North America, Pixellot

Dave Stewart, Former MLB Player

Deborah Stipek, Emeritus Professor of Education, Former Dean, Stanford University

Jennifer Sweeney, Attorney, Non-Profit Advisor

Linda Verhulp, Executive Director, Morgan Charitable Foundation

Todd Walthall, Executive Vice President of Enterprise Growth, UnitedHealth Group

Dan Whalen, President, The Whalen Family Foundation

David Wong, President & Founder, DHW Capital

Thank You To Our National Leadership Council

David Aufhauser, Executive. Entrepreneur. Investor

Tony Avila, Managing Principal, Encore Housing Opportunity Fund

Tala Banatao, Owner, Tala Bee Designs, LLC

Tom Barnds, Founding Partner and Managing Director, Accel-KKR

David Bartoshuk, President, SAGA Foundation

Bob Baxter, Community Volunteer, Double-Goal Coach Award Winner

Robert Brown, Co-Founder and Managing Director, Encore Consumer Capital

Christopher Bryant, Partner / Senior VP, Real Estate at West Valley Properties, Inc.

Norman Chen, Co-Founder and Director, DeltaHealth Hospital

Kevin Cote, Sports Technology Consultant

Brendan Cullen, Partner, Sullivan & Cromwell LLP

Dr. Nancy Dome, Co-Founder & CEO, Epoch Education

Meaghan Eichmann, Director, Strategy and Business Operations, Google Store

Scott Ellis, CEO, MasteryTrack

Bobby Evans, Veteran MLB Executive, Former San Francisco Giants GM

Larissa Fontaine, Chief Product Officer, QuintoAndar

Hillary Ford, Executive Director, Mirnahill Foundation

John Gardner, Senior Analytics Strategist, Autodesk

Shelly Goldberg, Senior Director of Mac and iPad Product Design, Apple, Inc.

Jeremy Gordon, Serial Entrepreneur

Tamara Gracon, CEO & Founder, TBG Consulting

Jon Gustafson, VP, Sharks Ice & San Jose Barracuda

Steve Harrick, General Partner, Institutional Venture Partners (IVP)

Gary Hornbeek, Chief Financial Officer, Quicken Inc.

Rich Kelly, Principal, Search Fund Partners

Greg King, Attorney, Private Investor

Dr. Emily Kraus, Clinical Assistant Professor, Orthopedic Surgery, Stanford Children’s Orthopaedic and Sports Medicine Center

Kirk Lacob, Executive Vice President, Basketball Operations, Golden State Warriors

Brent Lang, Strategic Advisor & Board Member

Lance Lee, Director of Community Impact, TeamSnap

Mark Linton, Independent Software Developer, Former Stanford Professor

Michael Lopez, Partner, Prophet Consulting

Jenny McDowell, National Director of Coaching Development, LOVB

Geordie McKee, Principal, Renault & Handley

Jed Mettee, Chief Operating Officer, San Jose Earthquakes

Dr. William Moore, Sports Medicine, Kaiser Permanente

Jared Muela, Social Impact & Philanthropic Strategy Professional

Caity Noonan, Digital Marketing Leader

Joanne Pasternack, President & Chief Impact Officer, Oliver + Rose LLC

Jeffrey Rachlin, Chief Customer Officer, Everlaw

Johnathan Robertson, CEO, Create Capital & Co-Founder, R-Squared Charitable Fund

Sasha Seymore, Co-Founder & COO, Learn to Win

Dr. Kevin Shea [M.D], Orthopaedic Surgeon, Stanford University Medical Center & Lucile Packard Children’s Hospital

Julie Smith, Executive Director, SAGE Compassion for Animals

Michael Strambi, Chief Financial Officer, Metricstream

Brian Strom, Reliability Engineering Manager, Apple Inc.

Lisa Sweeney, Director of Entrepreneurial Experiential Learning, Stanford GSB

Trish Sylvia, VP of Advocacy & Engagement, NBC Sports Next

Ari Warmerdam, Vice President, Private Bank and Wealth Advisory, Silicon Valley Bank

Larry Wong, Senior Principal, Oracle Cloud

Thank You to our Local Board Members and Key Supporters



Positive Coaching Alliance's innovative Community Roundtable Series brings together community members, coaches, youth sports leaders, and stakeholders to collectively address challenges to sports access for young people in under-resourced communities and develop solutions tailored to the communities strengths.


These discussions help stakeholders shape comprehensive strategies to ensure historically marginalized communities have access to positive, equitable, and accessible youth sports experiences.


January 26, 2023: San Francisco, California - What a night! The 2023 Positive Coaching Alliance Game Changer Awards and Benefit was truly a special evening. Throughout the event, we heard inspiring stories from professional athletes and coaches highlighting the importance of the power of sports done right and the lasting impact a positive coach can have on a young person.


Event highlights included:

  1. Golden State Warriors Center Kevon Looney, Oakland Athletics Manager Mark Kotsay, San Francisco Giants Pitcher Logan Webb honored their coaches and mentors

  2. Under Armour, Four-Time NBA Champion Stephen Curry’s Curry Brand, was honored with a Community Impact Award

  3. Women’s Soccer Greats Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne shared their efforts to bring a National Women’s Soccer League team to the Bay Area

  4. Positive Coaching Alliance awarded Theresa Sherry with the Coach of the Year Award, as part of the Double-Goal Coach® awards program presented by TeamSnap

  5. Houston Astros Manager and PCA national advisory board member Dusty Baker was honored with a Lifetime Achievement Award



Youth Sports Awards

On March 24th, the PCA Colorado Youth Sports Awards were held at Mile High Station in Denver to recognize outstanding coaches, student-athletes, business leaders, and partners. Nearly 200 supporters of the PCA movement gathered in support of PCA’s mission. Colorado’s Triple-Impact Competitor  student-athletes were awarded scholarships and PCA National Double-Goal Coach® of the Year, Theresa Sherry, joined the event. Additionally, the Gold Crown Foundation was recognized as the Colorado Youth Sports Organization of the Year, and Bryan Leach, the CEO of Ibotta, a mobile technology company, addressed the crowd to share sports insights that influenced his business career. The headlining talk was given by Charles Klask, Assistant Coach for the NBA Champion Denver Nuggets. Thank you to all who attended and supported this event!

Inside The Lines

The evening was full of 220 guests all donning their favorite jerseys for PCA-Tampa Bay’s sixth annual Inside the Lines fundraiser.  The focus of this year’s event was on providing education about the work PCA does with coaches and athletes and the impact it has on individuals, teams, and the community.  During dinner, guests heard from a panel of mental performance coaches moderated by Zac Blobner from WDAE 95.3. Inside the Lines is vital to supporting the mission of PCA - Tampa Bay and it ensures that student-athletes and the community ultimately benefit from the character-building educational workshops that PCA provides for coaches, parents, and youth. A special thanks to Board member Dr. Antonio Castellvi for chairing this year’s fundraiser.
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Golf Outing

What a beautiful day at Argyle Country Club Golf Course for PCA Mid-Atlantic to welcome a field of business, sport, and civic-minded leaders, donors, celebrities, and supporters to play golf, compete, and most importantly, have FUN - all in an effort to show what youth sports can be at the first-ever Mid-Atlantic Golf Outing. We were thrilled to be joined by First Tee of Greater Washington, DC who was recognized as PCA Mid-Atlantic's Community Partner of the Year. DC sports legends, Chris Whitney, 11-year NBA veteran and former Washington Wizard, and 5-time NHL All-Star and Washington Capitals great, Peter Bondra shared meaningful stories of their youth sports experiences, discussed a few of their most influential coaches, and threw in a few surprising and funny behind-the-scenes moments from their careers. Thank you to each and every person who participated to support this event. A special thank you goes out to the event’s presenting sponsor, Deloitte, and to the Beverage and Cart Sponsors, Koons Motors, and Narrative Strategies.  All three Sponsors have been steadfast supporters and have helped PCA grow our mission in the Mid-Atlantic region.

Breakfast With
The Guardians

On the morning of Tuesday, June 27, in Cleveland, Ohio, Positive Coaching Alliance held its annual Breakfast with the Guardians event at Progressive Field’s DDM Club, presented by Enterprise Holdings, and courtesy of our wonderful event supporters, the Cleveland Guardians and Bally Sports Great Lakes. The topic of discussion for the panel was "Developing the Entire Athlete (Both Mind and Body)." It was full of insights and wisdom.

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Beat The Heat Classic

On Thursday, July 27th, the Arizona community stepped up with a sold-out event to celebrate the power of youth sports as Positive Coaching Alliance held its 3rd annual Beat The Heat Golf Classic at the world-class Rim Club Golf Course in Payson, AZ! With all of the amazing generosity from our community partners, we were able to raise substantial funding that will go directly to making a tremendous difference by providing PCA training to parents, coaches, and athletes across AZ! A Special thank you to our Title Partner PGA TOUR Superstore, as well as, our Food and Beverage sponsor Desert Financial Credit Union.

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4th Annual Celebrity
Golf Classic

A huge THANK YOU to our donors, supporters, and celebrities who helped to make our 4th Annual Celebrity Golf Classic at Stanford Golf Course the best one yet! Thank you to the SAGA Foundation for being our title sponsor. We also greatly appreciate the support from cart, beverage, 19th hole, and lunch sponsors- Encore Capital Management, Palmer Electric, Cox, Castle, LLC, and Wealth Architects, respectively. Additional sponsors included PGA Tour Superstore and the Golden State Warriors.


Our event host, Alex Smith shared some great insight into his NFL career, his golf game, and parenting and coaching his own kids now. It's always so great to have athletes at the highest level share their perspective and connect their own lessons back to PCA.


Thanks to every team sponsor for your support of this event and hope you enjoyed the day at Stanford. Special thanks to our event host committee, David Bartoshuk, Chris Bryant, Larry Wong, and Geordie McKee for all of their time and support to ensure the event was a success! We couldn't do it without you!







Contributions $9.77

Earned Revenue $2.79

Total Operating Revenue $12.56



Programs $8.89M

Fundraising $2.27M

Management & General $1.93M

Total Operating Expenses $13.09

These financial statements are incomplete. A complete copy of the audited financial statement for the fiscal year ending August 31, 2023 will be available at


Fiscal Year 2023 Donors



National Partners


Pro Team Partners


Arizona Diamondbacks

Atlanta Braves
Boston Red Sox
Chicago Cubs
Cincinnati Reds
Cleveland Guardians
Kansas City Royals
Los Angeles Dodgers
Miami Marlins
Minnesota Twins
Oakland Athletics
Philadelphia Phillies
San Francisco Giants
St. Louis Cardinals
Tampa Bay Rays
Texas Rangers
Washington Nationals


Arizona Cardinals

Baltimore Ravens
Chicago Bears
Denver Broncos
Green Bay Packers
Las Vegas Raiders
Miami Dolphins
Minnesota Vikings
Philadelphia Eagles
San Francisco 49ers

Tampa Bay Buccaneers


Atlanta Hawks
Boston Celtics
Cleveland Cavaliers
Denver Nuggets
Golden State Warriors
Los Angeles Clippers
Memphis Grizzlies
Minnesota Timberwolves
New York Knicks
Philadelphia 76ers
Phoenix Suns
San Antonio Spurs
Utah Jazz
Washington Wizards


Atlanta Dream

Las Vegas Aces
Minnesota Lynx
e Storm


San Jose Sharks
Anaheim Ducks
Los Angeles Kings
Florida Panthers
esota Wild

Tampa Bay Lightning
Washington Capitals


San Jose Earthquakes
New York Red Bulls
Portland Timbers


Angel City FC

Houston Dash

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